Looks like MSN / Microsoft wants to do a good thing and donate a portion of their advertising proceeds to charitable organization. Do the necessary if you are interested.
Thanks!
i'm making a difference
i'm is a new initiative from Windows Live (TM) Messenger. Every time you start a conversation using i'm, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. While there is no set cap on the amount each cause can receive, Microsoft will make a minimum $100,000 guaranteed donation to each of the nine organizations during the first year of the program. The more i'm (TM) conversations that happen, the more donations that happen. The sky's the limit.
So any time you have an i'm conversation using Windows Live Messenger, you help address the issues you feel most passionate about, including poverty, child protection, disease, and environmental degradation. All you have to do is join and start an instant messaging conversation. Microsoft handles the donation.
Visit http://im.live.com to join and get more information.
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