There is a relatively new advertisement of the Kia Spectra where they show the drivers keep pulling up to the gas pump with the wrong side of the car for the pump because they rarely fill their gas tanks. They are saying that their cars are very fuel efficient that between fills it is so rare that they totally forget which side their gas tank is.
I think that's the stupidest thing, because every car, if it has been designed intuitively, has a dash indicator showing either the gas gauge which tells you which side it is else there is a triangular icon which indeed points to the side where the fuel tank is.
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